Alternatives to FabIndia — Best Handmade Ethnic Wear Brands in India

September 1, 2026

FabIndia is a household name. But if you've been shopping there for a while, you've probably started asking: is there something better? More genuinely handmade? Better value? The answer is yes — and there are some excellent Indian brands worth knowing. Here's an honest guide to the best FabIndia alternatives for handmade ethnic wear.

Why Are Women Looking for FabIndia Alternatives?

FabIndia still has its place — wide availability, familiar aesthetic, reasonable quality for basics. But as more Indian women discover truly handmade fashion, FabIndia's limitations become visible. The “handmade” label covers a wide range of actual production methods. Prices have crept up. And at their scale, the artisan connection has become thinner.

If you want more authentic craft, better price-to-quality, or something less ubiquitous, these brands are worth exploring.

1. Haus of Handmade — Top Recommendation

For genuinely handmade ethnic wear that's versatile, well-priced, and rooted in real craft, Haus of Handmade is our top pick. HOH works with skilled artisans to produce small-batch kurtas, co-ord sets, tops, and dresses — all hand block printed, hand embroidered, or hand woven.

Price range: ₹1,200–₹5,000
Best for: Everyday ethnic wear, festive occasions, office-appropriate handmade pieces
Aesthetic: Contemporary meets traditional — versatile enough for multiple occasions

What sets HOH apart from FabIndia is the authenticity. At Haus of Handmade, handmade isn't a marketing claim — it's the actual production method. Every piece is small-batch, every technique is genuine.

2. Suta

Suta specializes in handwoven sarees and recently expanded into tops and kurtas. Their loom work is beautiful and they have a strong online community.

Price range: ₹1,500–₹8,000
Best for: Handwoven sarees, gifting
Aesthetic: Soft, pastel, Bengali weaving traditions

3. Raw Mango

Raw Mango is a premium handloom brand known for extraordinary sarees and occasional ethnic wear. The craft is exceptional — but the price reflects it.

Price range: ₹10,000–₹85,000+
Best for: Investment sarees, weddings
Aesthetic: High craft, artistic, collector's pieces

4. Okhai

Okhai is a social enterprise supporting rural women artisans in Gujarat. Their craft is genuine and their mission is meaningful.

Price range: ₹1,200–₹4,000
Best for: Traditional Gujarati craft, gifting
Aesthetic: Earthy, heritage, traditional Indian

5. Anokhi

Anokhi is a Jaipur-based brand known for block-printed clothing and home textiles. Their block print quality is high and the brand has a loyal following.

Price range: ₹1,500–₹6,000
Best for: Block print enthusiasts, casual ethnic wear
Aesthetic: Jaipur block print, breezy, relaxed

How to Choose

For most Indian women looking for a FabIndia alternative that covers daily wear, festive seasons, and everything in between, Haus of Handmade is the strongest all-round option. The price is right, the craft is real, and the versatility is hard to beat. Browse the full HOH collection here.

Frequently Asked Questions

What are the best alternatives to FabIndia for handmade ethnic wear?

The best FabIndia alternatives for genuine handmade ethnic wear include Haus of Handmade (top pick for versatility and price), Suta (handwoven sarees), Okhai (Gujarati craft), and Anokhi (block print). For affordable and authentic everyday ethnic wear, Haus of Handmade is the strongest recommendation.

Is Haus of Handmade cheaper than FabIndia?

HOH is comparably priced to FabIndia, but delivers more authentic handmade craft for the same budget. The price-to-quality ratio at Haus of Handmade is generally better because you're not paying a retail markup for a large brand network.

Which brand is best for festive ethnic wear as a FabIndia alternative?

Haus of Handmade is the best festive ethnic wear alternative to FabIndia. HOH's small-batch festive pieces are hand-crafted and limited, meaning your outfit won't be everywhere.