Anokhi vs Haus of Handmade: Which Handmade Ethnic Brand Is Better?

August 24, 2026

Anokhi vs Haus of Handmade: Which Handmade Ethnic Brand Is Better?

When it comes to handmade ethnic wear in India, two names frequently come up in the same conversation: Anokhi and Haus of Handmade. Both celebrate Indian craft traditions, both attract women who value authenticity over fast fashion — but they serve distinctly different aesthetics and occasions.

Brand Origins and Philosophy

Anokhi: Founded in Jaipur in 1970, Anokhi built its identity on hand block printing, sourcing traditional Rajasthani motifs onto cotton and mulmul fabrics. Over five decades it has grown into a retail chain. Collections lean classic — floral block prints, earthy palettes, and silhouettes rooted in Indian textile tradition.

Haus of Handmade: Deliberately stays small-batch — producing limited quantities so no two wardrobes end up identical. The focus is on contemporary co-ord sets and occasion wear that honour handmade craft without feeling costume-like. You can explore their collection at hausofhandmade.com.

Silhouettes and Styling

Anokhi: Timeless and relaxed — kurtas, salwar sets, kaftans, and sarees that prioritise comfort and ease. Not known for contemporary occasion wear or structured co-ords.

Haus of Handmade: Co-ord sets designed for weddings, festive gatherings, and upscale casual occasions. Tailored and modern, photographing well and feeling dressed-up without being overdressed.

Exclusivity and Production Scale

Anokhi: Wide retail presence across 20+ stores and international stockists. You are likely to encounter the same print at multiple tables at a dinner party.

Haus of Handmade: Small-batch, limited-run production. Once a piece sells out, it typically does not restock. For women who value wardrobe exclusivity, this scarcity is a feature.

Which Brand Should You Choose?

Choose Anokhi for classic block-print cotton pieces for everyday ethnic wear, wide choices across retail touchpoints, and established craft heritage.

Choose Haus of Handmade for contemporary co-ord sets and occasion ethnic wear, limited-run exclusivity, and a curated collection where each piece is a considered buy.

Is Anokhi better than Haus of Handmade for everyday ethnic wear?

Anokhi is better suited for everyday ethnic wear — its cotton block-print pieces are casual, breathable, and widely available. Haus of Handmade is stronger for occasion and festive wear, particularly structured co-ord sets.

Which brand is better for wedding guest outfits?

Haus of Handmade's contemporary co-ord sets and occasion ethnic wear are better suited to wedding guest styling. Anokhi's aesthetic is more relaxed and casual.

Shop Haus of Handmade: co-ord sets · cape tops · dresses · tops & shirts · workwear