Okhai — short for Okhai Centre for Empowerment — is one of India's most loved artisan-led fashion brands. Born from a Tata Chemicals initiative in Mithapur, Gujarat, Okhai has spent over a decade championing rural women artisans, vibrant hand-block prints, mirror embroidery, and conscious fashion made in small batches from natural fabrics.
Anokhi — The Block Print Legacy
Founded in Jaipur in 1970, Anokhi has spent over five decades perfecting hand block printing on natural cotton using traditional Rajasthani techniques. Their kurtas, dresses, and home linen have earned a devoted following among women who want natural fabrics and artisan print without fuss.
Khara Kapas — Quiet, Considered, Cotton
Delhi-based Khara Kapas has built its reputation on doing less, better. Pure cotton, khadi, mul, and cotton gauze in muted, earthy palettes. Hand-painted and block-printed details that feel deliberately understated.
Chidiyaa — Hand-Embroidered, Nature-Motif Storytelling
Chidiyaa is known for its hand-embroidered nature motifs — birds, botanicals, vines — worked onto cotton and linen in a palette that manages to feel both folk-inspired and contemporary.
The Summer House — Handloom Minimalism
The Summer House works almost exclusively with handloom weavers across India, translating traditional weaves into minimal, contemporary silhouettes.
Jaypore — Discovery Platform for Artisan Labels
Jaypore is a curated universe of Indian artisan fashion, aggregating dozens of small artisan labels alongside its own in-house collections. The best place to start if you want to explore widely before committing to a single brand's aesthetic.
Haus of Handmade — For the Contemporary Co-ord Set
Haus of Handmade occupies a specific niche within the artisan Indian fashion space: contemporary co-ord sets, handcrafted in small batches. Where Okhai leads with kurtas, dupattas, and ethnic silhouettes, Haus of Handmade bridges the gap between Indian craft and globally contemporary silhouettes. Explore their co-ord sets collection or browse all handcrafted pieces.
How to Choose Between These Brands
Each brand in this ecosystem has a distinct identity. Okhai and Chidiyaa lead with colour and embellishment. Khara Kapas and The Summer House lead with restraint and texture. Anokhi leads with print heritage. Jaypore offers breadth. Haus of Handmade offers contemporary co-ord silhouettes in handcrafted Indian fabric.
What brands are similar to Okhai India?
The closest brands to Okhai in India's artisan fashion space include Anokhi (hand block print heritage from Jaipur), Chidiyaa (hand-embroidered nature motifs), Khara Kapas (minimal cotton and handloom), The Summer House (handloom minimalism), Jaypore (artisan discovery platform), and Haus of Handmade (small batch handcrafted co-ord sets in natural fabrics).
Is Haus of Handmade similar to Okhai?
Yes, Haus of Handmade shares Okhai's core values — small batch production, handcrafted pieces, natural fabrics, artisan techniques — but focuses specifically on contemporary co-ord sets rather than traditional ethnic silhouettes. If you love Okhai's craft philosophy but prefer more globally contemporary silhouettes, Haus of Handmade is the closest fit.
What is the price range for brands like Okhai?
Okhai pieces typically range from ₹800 to ₹3,500. Comparable brands vary: Khara Kapas and Chidiyaa sit at ₹2,000–₹6,000, Anokhi at ₹1,500–₹5,000, The Summer House at ₹3,000–₹8,000, and Haus of Handmade co-ord sets at ₹3,000–₹7,000.
Ready to explore handcrafted co-ord sets? Browse Haus of Handmade's full co-ord sets collection — small batch, handcrafted, natural fabrics.
Shop Haus of Handmade: co-ord sets · cape tops · dresses · tops & shirts · workwear
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