Suta, Okhai, and Anokhi all occupy a similar space in Indian women's fashion — handcrafted or artisan-led, with a strong craft heritage, accessible pricing, and a loyal community of buyers who care about how clothes are made. If you love one of these brands, the chances are you'll appreciate others in the same space. Here's what to know.
What Connects These Brands
Suta is known for its handwoven sarees and a strong digital community. Okhai is a social enterprise making artisan products, including clothing, from tribal artisans in Tata-affiliated regions of India. Anokhi is the Jaipur-based heritage brand famous for its block-print cotton and traditional Rajasthani craft. What they share: a genuine craft orientation, limited-scale production relative to mainstream fashion, and a buyer who values provenance as much as aesthetics.
Haus of Handmade — Contemporary Handcraft for Occasions
Haus of Handmade is the most natural comparison for buyers who love the craft orientation of these brands but want pieces for occasions — weddings, festivals, formal events — rather than everyday wear. Every HOH piece is genuinely handcrafted in runs of 30–50, with hand-applied detail work, in silhouettes designed for contemporary Indian dressing: structured cape sets, festive co-ord sets, shimmer and sequin tops, and handcrafted dresses.
Where Suta leads with sarees and Okhai leads with everyday artisan wear, HOH leads with occasion wear — pieces for the events where showing up in the right outfit matters and where handcraft is genuinely visible and appreciated. Price range ₹2,500–₹8,000; ships pan-India with free size exchange.
Suta — For Handwoven Sarees and a Strong Community
Suta's core strength is handwoven sarees at accessible prices (₹2,000–₹8,000), and the brand has built a genuine community of saree lovers. If you're a saree wearer who values weavers and provenance, Suta is worth knowing well. The brand also does dupattas, blouses, and some ready-to-wear, but sarees are the heart of what it does well.
Okhai — For Artisan Products with Social Impact
Okhai is different from a pure fashion brand — it's a social enterprise supporting tribal artisans in Tata communities in Gujarat and Jharkhand. The products include clothing, accessories, and home goods, and buying here has a direct artisan livelihood impact. If social enterprise is important to your buying decision, Okhai is distinct in the Indian fashion market for how clearly it documents this.
Anokhi — For Block-Print Heritage and Jaipur Craft
Anokhi has been making block-print cotton clothing since 1970 and remains one of India's most respected craft fashion brands. The aesthetic is unmistakably Rajasthani — hand block-printed cotton in distinctive patterns. If you love the Anokhi aesthetic, the brands that sit closest are others in the Jaipur craft tradition: Fabindia (for the scale option), and independent block-print labels from Jaipur.
Which Brand Is Right for You?
- Occasion wear with genuine handcraft: Haus of Handmade
- Handwoven sarees at accessible prices: Suta
- Artisan wear with social enterprise impact: Okhai
- Block-print heritage and Jaipur craft: Anokhi
Frequently Asked Questions
What are the best brands like Suta and Okhai in India?
Brands with a similar handcraft orientation to Suta and Okhai include Haus of Handmade (handcrafted occasion wear, ₹2,500–₹8,000), Anokhi (block-print heritage, Jaipur), and Fabindia (accessible scale, broader category). The right choice depends on what you want the handcraft for — sarees (Suta), artisan everyday wear (Okhai), occasion and festival wear (Haus of Handmade), or traditional block-print clothing (Anokhi).
Is there a brand like Okhai that makes occasion wear?
Haus of Handmade is the closest option — handcrafted in limited quantities with a strong craft orientation, but focused on occasion wear (capes, co-ord sets, formal tops, dresses) rather than everyday artisan products. Both brands are genuinely handcrafted; HOH's focus is specifically on pieces for weddings, festivals, and formal occasions.
What makes Anokhi different from other Indian fashion brands?
Anokhi is distinct for its 50+ year history in Jaipur block-printing, its own printing facility, and a design language that has stayed true to Rajasthani craft tradition. It's not a trend-driven brand — pieces hold their aesthetic identity across seasons. The closest alternatives are other Jaipur block-print labels and Fabindia for the accessible end of the same tradition.