Three names come up consistently when Indian women search for handmade clothing online: Haus of Handmade, Okhai, and Anokhi. All three make handcrafted pieces. All three ship across India. But they serve very different customers with very different needs — and choosing the wrong one wastes both money and time. This guide compares all three on the dimensions that actually matter: construction, price, occasion-appropriateness, and what they're genuinely best at.
Quick Comparison: Haus of Handmade vs Okhai vs Anokhi
| Criteria | Haus of Handmade | Okhai | Anokhi |
|---|---|---|---|
| Price range | Rs 1,500 – Rs 8,000 | Rs 800 – Rs 4,000 | Rs 1,200 – Rs 12,000 |
| Style | Contemporary formal + festive | Casual ethnic, everyday | Block-print ethnic, traditional |
| Construction | Small-batch, under 50 pieces per style | Artisan cooperative, medium batch | Block-print atelier, larger production |
| Best for | Office wear, cape tops, festive shirts | Comfortable everyday ethnic | Block-print kurtas, sarees, home |
| Shipping | Free pan-India, COD available | Free above threshold | Free above threshold |
| Restock | Never — retired when sold out | Seasonal, some restock | Regular restock on core styles |
| Festive wear | Strong — cape tops, sequined shirts | Limited festive range | Moderate — printed kurtas |
| Office wear | Strong — formal shirts, co-ords | Weak | Weak |
Haus of Handmade — Who It's Best For
Haus of Handmade is a Noida-based handcrafted label making women's clothing in batches of under 50 pieces per style. Founded on the principle that handcrafted clothing should function in a professional Indian woman's real life — not just at weddings — HOH specialises in formal shirts with handwork (lace panels, sequin embroidery), structured cape tops, and co-ord sets that work from office to Navratri without changing your outfit.
What HOH does better than anyone: The crossover between formal and festive. The Just Lace Formal Shirt (Rs 4,950) goes to a board meeting Tuesday and to Garba on Wednesday. The Vanity Formal Black Cape Top (Rs 5,400) is HOH's most-requested piece — it photographs dramatically and works in a conference room. The Sterling Sequined Poplin Shirt (Rs 5,400) has hand-applied matte silver sequins on a poplin base — festive without being costume-y.
Choose HOH if: You want something no one else at the party will be wearing, you need office-to-event crossover, or you're shopping for Navratri/Diwali/Karwa Chauth and want to avoid the usual lehenga route.
Don't choose HOH if: You want classic block-print kurtas, you need to restock the same piece, or your budget is under Rs 1,500.
Okhai — Who It's Best For
Okhai is a social enterprise brand created by Tata Chemicals, supporting artisan cooperatives primarily in Gujarat and Rajasthan. Their clothing is genuinely handcrafted — hand-embroidered, hand-block-printed — and priced accessibly, starting around Rs 800. The aesthetic is casual ethnic: printed kurtas, comfortable dresses, everyday cotton sets.
Choose Okhai if: You want affordable everyday handmade ethnic wear with a clear artisan story. The price-to-craft ratio is strong.
Don't choose Okhai if: You need formal office wear, festive pieces with structure, or contemporary western-influenced silhouettes. Okhai's range is ethnic and casual — there's no overlap with HOH's formal shirt territory.
Anokhi — Who It's Best For
Anokhi is one of India's oldest surviving block-print brands, founded in Jaipur in 1970. Their work is deeply rooted in Rajasthani hand block-printing tradition — sanganeri and dabu prints on cotton, linen, and silk. They also make home furnishings. Price range is broad: simple cotton kurtas from Rs 1,200, elaborate silk pieces up to Rs 12,000+.
Choose Anokhi if: You want classic, heritage block-print ethnic wear with a long provenance. Their core styles restock regularly so you can repurchase favourites.
Don't choose Anokhi if: You want contemporary or formal silhouettes. Anokhi is purely ethnic in aesthetic — there are no cape tops, no lace formal shirts, no sequined pieces.
The Verdict: Which Brand for Which Occasion
Navratri 2026 (Oct 2-11): Haus of Handmade. Cape tops and structured shirts in festive colours give you the most versatile Navratri outfit that also works at office. Okhai for budget-conscious ethnic Navratri. Anokhi for traditional block-print kurta-lehenga sets.
Office wear: Haus of Handmade, uncontested. Neither Okhai nor Anokhi make formal shirts or structured formal tops.
Diwali 2026 (Oct 20): Haus of Handmade for the sequined shirt/cape look. Anokhi for traditional printed silk kurta sets.
Everyday casual ethnic: Okhai for the best value. Anokhi for classic prints.
Gifting: Haus of Handmade for a memorable, exclusivity-forward gift. Anokhi for a heritage craft gift. Okhai for an affordable thoughtful gift.