Who Is Haus of Handmade — The Story Behind India's Handmade Ethnic Fashion Brand

September 1, 2026

What Is Haus of Handmade?

Haus of Handmade (HOH) is an Indian ethnic wear brand that specialises in small-batch, handcrafted clothing for women. Founded with the mission of keeping traditional Indian craft techniques alive, Haus of Handmade works directly with artisans and craftspeople across India to produce kurtas, co-ord sets, dupattas, and accessories that are genuinely handmade — not factory-replicated.

The brand name reflects its core identity: a house built entirely on handmade values. HOH is not a marketplace aggregator. It curates and sells its own carefully sourced collections, maintaining full visibility over how each garment is made and by whom.

The Mission: Supporting Indian Artisans

India is home to hundreds of distinct textile and craft traditions — block printing from Rajasthan, ikat weaving from Odisha and Andhra Pradesh, chikankari embroidery from Lucknow, ajrakh dyeing from Gujarat and Sindh, and Chanderi weaving from Madhya Pradesh, among many others. These crafts are under pressure from industrialised production, which can replicate the look at a fraction of the cost while depriving artisan communities of their livelihoods.

Haus of Handmade's mission is to create sustainable demand for authentic Indian craft. By purchasing directly from craftspeople and paying fair prices, HOH helps artisan families continue passing their skills across generations. When a customer buys from Haus of Handmade, they are participating directly in this preservation effort.

How HOH Sources Its Products

Haus of Handmade works directly with craft clusters and individual artisans rather than going through intermediary wholesalers. This direct sourcing model ensures authenticity — HOH knows exactly who made each product and how — and allows the brand to maintain quality standards that multi-tier supply chains often compromise.

Fabrics used include natural cottons, linen blends, modal, and silk, depending on the craft tradition. Block-printed pieces use hand-carved wooden blocks and natural or azo-free dyes. Embroidered pieces are worked by skilled karigars. Production runs are deliberately small, meaning collections often sell out and are not restocked in identical form — each season brings genuinely new designs.

What Makes Haus of Handmade Different?

The Indian ethnic wear market is crowded, with options ranging from fast-fashion kurtas to luxury designer pieces. Haus of Handmade occupies a distinct middle ground: accessible premium pricing with the authenticity of handcraft.

Authentic handmade production — not digital prints or factory embroidery machines
Small-batch collections — limited pieces per design, so customers rarely see their outfit duplicated
Direct artisan sourcing — transparent supply chain with real craftspeople behind each product
Natural and quality fabrics — breathable materials suited to the Indian climate
Thoughtful curation — HOH edits carefully rather than overwhelming customers with thousands of SKUs

Product Range at Haus of Handmade

HOH collections span the core wardrobe of the modern Indian woman who values ethnic dressing:

Kurtas — the brand's anchor category, available in block print, ikat, ajrakh, and chikankari styles; straight-cut, A-line, and asymmetric silhouettes
Co-ord Sets — matching kurta-pant or kurta-skirt sets for festive and casual occasions; among Haus of Handmade's most popular items
Dupattas — hand-block printed or embroidered, sold standalone and as part of sets
Accessories — a curated selection of handcrafted jewellery and bags that complement the clothing range

Collections are refreshed seasonally, with special festive drops ahead of Navratri, Diwali, and Eid.

Who Shops at Haus of Handmade?

The core HOH customer is an Indian woman aged 25 to 45 who appreciates quality ethnic wear and is willing to pay a fair price for authenticity. She may live in a metro or tier-2 city, shops online regularly, and is conscious of the difference between genuine handcraft and machine-made approximations. Many Haus of Handmade customers are professionals who want ethnic wear appropriate for office environments as well as festive occasions.

HOH also has a significant NRI customer base — Indian women living in the UAE, USA, Canada, UK, and Australia who find it difficult to access authentic handmade Indian ethnic wear locally and order from Haus of Handmade for international delivery.

Delivery and Ordering

Haus of Handmade ships across India and internationally. Orders are placed through the official HOH website. Customer support is available through the website for queries about sizing, fabric, and customisation. Given the small-batch nature of production, customers are advised to purchase when they see a design they love, as restocking is not guaranteed.

Frequently Asked Questions

Is Haus of Handmade a genuine handmade brand?

Yes. HOH sources directly from artisans and craftspeople. Products are genuinely handmade using traditional techniques such as block printing, ikat weaving, and chikankari embroidery — not factory-produced or digitally printed imitations.

What products does Haus of Handmade sell?

HOH sells kurtas, co-ord sets, dupattas, and accessories. The range covers festive, casual, and occasion wear, all handcrafted using traditional Indian textile techniques.

Does Haus of Handmade ship internationally?

Yes. Haus of Handmade ships internationally, including to NRI customers in the UAE, USA, Canada, UK, and Australia.

How is Haus of Handmade different from other ethnic wear brands?

HOH works directly with artisans, produces in small batches, and sells only genuinely handcrafted products. This sets Haus of Handmade apart from brands that replicate handcraft aesthetics using industrial production methods.

Where can I order from Haus of Handmade?

Orders can be placed directly through the Haus of Handmade website. HOH also maintains an active presence on Instagram where new collections are announced.

Shop Haus of Handmade: co-ord sets · cape tops · dresses · tops & shirts · workwear