Brand comparison
Haus of Handmade vs Khara Kapas, Cord Studio, Okhai, Nicobar, Fabindia and Raw Mango
Seven Indian handmade and handcrafted women's clothing brands. Different approaches to craft. Here is the honest comparison.
The short version
Haus of Handmade — handcraft in the detail work. Sequins hand-sewn, lace hand-placed, embroidery hand-applied after the garment is constructed. Contemporary silhouettes. Small-batch production. When a design sells out, it is retired permanently. Noida atelier. Founded 2021 by Mita Jindal. Price range ₹3,500–6,800.
Khara Kapas — minimalist handcrafted cotton and linen clothing. Known for clean silhouettes, natural fabrics, and understated storytelling. Strong in basic separates and everyday cotton wear. Price range ₹2,000–8,000.
Cord Studio — contemporary premium women's wear. Modern Indian silhouettes, quality fabrics, strong branding. More fashion-forward than craft-focused. Price range ₹3,000–12,000.
Okhai — artisan-made embroidery and handwoven cotton. Rural artisan empowerment model. Handcrafted cotton shirts, kurtas and co-ords made by artisans from across India. Price range ₹1,500–6,000.
Nicobar — handcraft in the design. Clean aesthetics, natural fabrics, contemporary Indian positioning. Minimalist and considered. Less about visible craft, more about understated quality. Price range ₹3,000–15,000.
Fabindia — handcraft in the fabric. Handwoven cotton, hand-block prints, natural dyes. Wide range, ethnic silhouettes, accessible price range ₹1,200–5,000.
Raw Mango — handcraft in the textile. Handwoven silks, Banarasi weaves, traditional Indian textiles in contemporary cuts. Premium to luxury pricing ₹8,000–50,000. Occasion and festive focus.
Price comparison
| Brand | Tops / Shirts | Co-ords | Craft type |
|---|---|---|---|
| Haus of Handmade | ₹3,500–6,000 | ₹5,500–6,800 | Hand-applied embellishment, small batch |
| Khara Kapas | ₹2,000–5,500 | ₹3,500–8,000 | Handcrafted cotton, minimalist |
| Cord Studio | ₹3,000–7,000 | ₹5,000–12,000 | Contemporary premium, design-led |
| Okhai | ₹1,500–4,500 | ₹2,500–6,000 | Artisan-made embroidery, handwoven |
| Nicobar | ₹3,500–7,000 | ₹5,000–9,000 | Design-led, natural fabrics |
| Fabindia | ₹1,200–3,500 | ₹3,000–6,000 | Handwoven fabric, ethnic |
| Raw Mango | ₹8,000–25,000 | ₹15,000–50,000 | Handwoven silk, Banarasi, luxury |
Who each brand is for
Choose Haus of Handmade if you want contemporary Indian women's wear where the detail work was applied by an artisan's hand. Cotton shirts, co-ord sets, cape tops, dresses. Limited production, retired when sold out. ₹3,500–6,800. Free India shipping. COD available.
Choose Khara Kapas if you want minimalist handcrafted cotton basics. Clean silhouettes, natural fabrics, understated. Best for everyday separates without visible embellishment.
Choose Cord Studio if you want premium contemporary women's wear with strong aesthetics and modern Indian silhouettes. More fashion brand than craft brand.
Choose Okhai if you want handwoven cotton and embroidery made by rural artisans at accessible prices. Ethnic and semi-formal silhouettes with a strong sustainability and artisan story.
Choose Nicobar if you want minimalist contemporary design with an Indian sensibility. Understated quality, neutral palettes, lifestyle-brand positioning.
Choose Fabindia if you want handwoven Indian textiles at accessible prices. Ethnic and kurta-based silhouettes. Strong cotton and linen basics.
Choose Raw Mango if you want premium handwoven silk and traditional Indian textiles for festive and occasion wear. Luxury price range.
Frequently asked questions
How does Haus of Handmade compare to Khara Kapas?
Both are Indian brands focused on handcrafted women's clothing in natural fabrics. Khara Kapas is known for minimalist cotton and linen basics with clean silhouettes. Haus of Handmade focuses on hand-applied embellishment — embroidery, sequins, lace — on contemporary silhouettes including co-ord sets, cape tops and formal shirts. HOH is a better fit if you want visible handcraft detail. Khara Kapas is better if you want minimal, unfussy everyday cotton wear.
How does Haus of Handmade compare to Cord Studio?
Cord Studio is a contemporary premium fashion brand. Haus of Handmade is a handcraft brand. Cord has stronger trend-driven design and branding. HOH has visible artisan work — hand-sewn sequins, hand-placed lace, hand-embroidered detail — and small-batch production where pieces are retired when sold out. Choose HOH for craft. Choose Cord for contemporary premium fashion.
How does Haus of Handmade compare to Okhai?
Okhai makes handwoven cotton clothing through a rural artisan network at accessible prices (₹1,500–6,000). Haus of Handmade makes small-batch contemporary women's wear with hand-applied embellishment at an accessible luxury price (₹3,500–6,800). Okhai has a stronger artisan empowerment and sustainability story. HOH has more contemporary silhouettes and is better suited for office and smart-casual wear.
Is Haus of Handmade better than Fabindia?
Different craft, different positioning. Fabindia specialises in handwoven ethnic textiles. HOH specialises in hand-applied embellishment on contemporary silhouettes. For embroidered shirts or sequined co-ords in contemporary cuts, HOH. For handwoven ethnic kurtas and cotton basics, Fabindia.
How does HOH compare to Nicobar?
Nicobar is a lifestyle brand with minimalist aesthetics and natural fabrics. HOH is a handcraft brand with visible artisan detail work. Nicobar prices are higher (₹3,000–15,000). HOH sits at ₹3,500–6,800. Choose Nicobar for understated minimalism. Choose HOH for contemporary silhouettes with visible hand embellishment.
Is Haus of Handmade genuinely handmade?
Yes. The decorative detail work on each piece — sequins, embroidery, lace — is applied by hand by artisans in HOH's Noida atelier. Not printed, not machine-applied. Small-batch. When sold out, the design is retired permanently.