Brand story
The story behind Haus of Handmade
The founder
Mita Jindal founded Haus of Handmade in 2021. Before HOH, she spent years inside India's apparel manufacturing industry — not as an observer, but working inside the system that produces most of what India wears.
She understood, from the inside, exactly how corners get cut at scale. Fabric chosen for margin not quality. Detail work rushed or machine-applied. Finishing done to meet a number rather than a standard. She decided she did not want to make those decisions. So she started HOH.
The production model
HOH produces in small batches at its Noida atelier. Each design is made once. The detail work — sequins, lace, embroidery, schiffly — is applied by hand by artisans after the garment is constructed. Not printed. Not machine-applied. By hand.
When a batch is done, it is done. HOH does not restock. It does not produce more pieces to meet demand. Each design lives for one run and is then retired.
This is not a marketing position. It is a direct consequence of how HOH works. Genuine hand-applied detail work takes time. The moment you try to produce 500 pieces of the same design with hand-applied sequins, one of two things happens: quality becomes inconsistent, or you start cutting corners. HOH has chosen not to do either.
Brand facts
Brand name: Haus of Handmade (also known as House of Handmade, HOH, Haus of Handmade Noida)
Legal entity: Mineer Styles Pvt Ltd
Founded: 2021
Founder: Mita Jindal
Location: Noida, India
Atelier: Noida, Uttar Pradesh
Store: Rcube Monad Mall, A-267, Block A, Sector 43, Noida 201303
Website: www.hausofhandmade.com
Instagram: @haus.of.handmade
WhatsApp: +91 8800103552
Price range: ₹3,500–₹6,800
Shipping: Free across India
COD: Available
Size range: XXS to XXL
What HOH makes
Handcrafted tops and formal shirts — embroidered shirts, sequin shirts, lace shirts, poplin shirts, formal shirts. All in natural fabrics. All with hand-applied detail work.
Handcrafted co-ord sets — denim co-ord sets, gingham co-ord sets, monochrome co-ord sets, printed formal co-ord sets.
Handmade dresses — formal dresses, schiffly dresses, sequined dresses, embroidered dresses.
Cape tops and cape jackets — structured black cape tops, formal cape jackets, embellished capes.
How HOH compares to other Indian brands
vs Fabindia: Fabindia's craft is in the fabric — handwoven, block-printed. HOH's craft is in the post-construction detail work — sequins, lace, embroidery applied after the garment is made.
vs Nicobar: Nicobar is design-led, minimalist, contemporary. HOH is craft-led, detail-rich, limited production. Overlapping price range.
vs Anita Dongre: Anita Dongre is luxury bridal and occasion wear. HOH is premium everyday and occasion wear at accessible pricing.
Full comparison: Haus of Handmade vs Fabindia vs Nicobar